WHY ARE PHEROMONE PERFUMES TRENDING EVERYWHERE?

If you are a perfume enthusiast, then you must have come across pheromone or pheromone perfume posts on social media - no surprise, searches for them have skyrocketed by 300% in the past two years. But you may still be confused; are they really effective or just another trend? Since there is no legitimate study that firmly supports the role of pheromones in humans, the confusion is obvious.

Most of the studies on pheromones are based on animals, not humans, which means there isn’t enough evidence to draw any conclusion for humans. Then what is all the buzz about? Call it a marketing gimmick or the growing interest in personalised products, this trend has taken over social media. While some studies on body odour in humans exist - like a recent Japanese study suggesting that chemical cues might be present in natural body odour- there is still no conclusive proof that pheromones exist in humans.

So how are perfume brands promoting it so strongly? They simply play on the credibility of the term “pheromone” and blur the lines. But that alone doesn’t explain the trend. The real reason lies in people’s love for something exotic and unusual. Since most people don’t check the science behind it, the claims are rarely challenged.

And the buzz? It’s actually simpler than it seems - when people believe they are wearing something attractive, they naturally feel more confident. In fact, research shows self-confidence can increase  by 25% when people believe they smell attractive. And that confidence itself is what attracts others.

Our Statement 

No wishy-washy talk, no exaggerated claims - Silk Pocket Perfumes’ unique textured unisex perfumes last longer, enhance your mood and leave no spills or mess - only the best fragrance combinations to uplift your aura. They function on science, sticking to the fact that the fragrance of certain powerful notes can influence confidence and mood - thus creating the best perfumes for men and women in a compact-sized jar.